Powerplayers Club | Facebook Ads Coaching with Adrienne Richardson

FINALLY PUT AN END TO THE MOST UNPREDICTABLE
PART OF YOUR BUSINESS… CONSISTENT TRAFFIC.

How to Ensure Every $1.00 You Spend on Facebook Ads is Leveraged for Maximum Effect & Profitability

Tap into Pro Advice Inside the Facebook Ad Mentorship Program That Pays for Itself Every Month!

Before You Start Your Next facebook Ad

Read This First

Right now, the amount of “noise” and distraction in the news feed is greater than ever before, and with ad costs rising… it’s getting harder and harder for businesses to create profitable campaigns.

The last couple of years brought many unexpected challenges and it doesn’t matter if you’re trying to sell low ticket courses or high ticket programs and services, the volatility (and instability) in ads has reached an all-time high.

Let's Be Real Though,
Even During "Normal Times"...

Running Ads Can Be

.

For most people, starting a new ad campaign is both exhilarating and terrifying.

It’s a mixed bag of feelings…

It feels a bit like gambling.

And these days, it feels like there’s even more at stake, right?!

If you’ve been running ads for more than 24 hours, you know how hard it can be to get it right.

There are dozens of micro-decisions you need to make each time you start new ads.

These Are...

Million Dollar Questions, Baby!

THESE ARE THE QUESTIONS THAT WILL HELP YOU EITHER

Catapult
or Quit

Because, when answered correctly, they can be the difference between ads that are on track for continued growth + success… or ones that munch on your budget without ever showing a positive ROAS.

And not for lack of trying either!

(no small feat!)

(so many slides!)

(finally executing that great idea!)

You are dang proud of yourself for accomplishing the groundwork to even be ready for ads.

But as soon as you start actually running campaigns...

all that well-earned pride turns to defeat as your funnel falls tragically short on the results you know it should be getting (but isn’t).

You try to optimize the issue yourself with the help of YouTube, Google, or asking questions from people just as confused as you in a random Facebook Group or Reddit thread…

But betting your whole budget on any of these methods is only resulting in more losses leaving you feeling helpless, vulnerable, and a little nauseous…

But no more!

IT'S TIME TO GO FROM POWER-LESS to

POWER-FULL

Facebook ads Mentorship

The Club is for small business owners ready for tried-and-true, trustworthy advice for all things FACEBOOK AND INSTAGRAM ADS so they can have certainty in managing their own ads and increase profitability.

nEVER aGAIN BE lEFT IN THE dUST TO fIGURE oUT tRICKY aDS ON yOUR oWN!

Perfect for Most

Industries & Offers

FROM LOW TICKET INFOPRODUCTS TO HIGH TICKET PROGRAMs / SERVICES

The Place for All Things Facebook Ads

Meet Your head Coach

Facebook & Instagram Ads

With Adrienne Richardson

Tap into my 10+ years of experience running Facebook ads and decrease the amount of time between launching and seeing results so you can get a faster return on investment. Turn failing Facebook ads into winning campaigns sooner than ever before!

As the owner of Powerplay Media, I manage about $10 Million per year in ad spend and will be sharing my wisdom and knowledge with you through training + support. 

Get 5-Star Support in The Club...

Insider Access

Powerplayers Club is the only place biz owners can get coaching with direct access to experts with over 10+ YEARS OF EXPERIENCE with Facebook Ads and online marketing. My Team and I will personally answer your questions Monday-Friday inside our Facebook community, so we’re always just a click away to help troubleshoot problems, brainstorm ideas or give feedback on your ads.

Power Hour Calls

Every week, we host live Power Hour Calls where we jump on Zoom, share screens if necessary and do a deep dive on campaign set up, solve problems, and ACCELERATE YOUR PROGRESS toward profitable ad campaigns. You won’t find this level of detailed and personalized support in any other program!

Includes video replays and a private podcast feed.

Comprehensive Education Platform

Get access to high-quality, expert training on everything you need to know about Facebook & Instagram Ads. GO AT YOUR OWN PACE as we take you step-by-step through all things targeting, retargeting, copy and creatives, tracking data, budgeting, scaling campaigns and much more!

Includes Budget Calculator and Stat Tracking Spreadsheet that tells you how good or bad your ads are performing.

Marketing Power Plays

Stay up-to-date on WHAT’S WORKING NOW for ads and online marketing! We’ll share insider recommendations for handling algorithm updates, new ad strategies and small tweaks that have a BIG IMPACT on performance. We’ll keep you informed on important changes so you won’t lose money by using outdated methods!

Copy Critiques

Our conversion copy expert will review and provide personalized feedback for improvement of your ad copy, headlines and landing pages to help you achieve higher click-through-rates and BETTER CONVERTING PAGES!

Expert Trainer Vault

Our guest experts will teach on topics that are directly related to all the other details that go into getting the maximum ROI from your ads: UTM tracking, improving page load speed, email marketing and much more!

You never have to “guess” what resource you need. The support that’s baked into Powerplayers Club will always show you what your next step is to get the results you need most.

Plus These Limited-Time Bonuses!

TikTok Ads Training

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$1,500 Value

YouTube Ads Training

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$5,000 Value

Bonus Title #3

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You Can Do Your Own Ads

...But You Don't Have to Do Them Alone

Let’s be candid here: most memberships are filled with an overwhelming amount of content with no clear direction on where to start or how to solve the problem that brought you there in the first place.

Facebook Ads can be confusing, but getting support shouldn’t be.

That’s why instead of baking in more stuff, Powerplayers Club is structured to provide you more help.

Partner & Scale With Us!

We want to be your Marketing Partner and help you to solve your most urgent ad problems first, and continue to support you as you grow and scale toward your goals.

Facebook ADS Mentorship

The Club is for small business owners ready for tried-and-true, trustworthy advice for all things FACEBOOK AND INSTAGRAM ADS so they can have certainty in managing their own ads and increase profitability.

What's Included:

Powerplay-Icon

Daily Insider Access ($6,000 Value)

Powerplay-Icon

Weekly Power Hour Calls ($4,000 Value)

Powerplay-Icon

Education Platform ($7,396 Value)

Powerplay-Icon

Marketing Power Plays ($500 Value)

Powerplay-Icon

Copy Critiques ($500 Value)

Powerplay-Icon

Power Hour Recordings ($250 Value)

Powerplay-Icon

Expert Trainer Vault ($1,785 Value)

Total Value: $20,431

Total Value: $55,178

Today's Price: $397 per month!

Today's Price:

$397 per month!

Receive Everything Above Plus These bonuses WHEN YOU

PAY IN FULL

bonus #1

Cash Creation
Clinic

($497 Value)

Transform your POWER LEADS into buyers with the Cash Creation Clinic! Get instant access to the training + the replay of a brainstorming session I taught live to help you create a captivating offer that keeps your revenue soaring. Great for slow seasons, summer slumps, or when you need a cash injection in your biz to fuel your ad spend!

bonus #2

Winning Ads in 30 Days Workshop

($997 Value)

Learn how to fine-tune your Facebook Ads fast! Discover the exact testing techniques I use with my private clients to quickly optimize and improve ad performance, leading to increased ROI in faster. Identify and fix underperforming ads like an expert and scale up winning campaigns THE RIGHT WAY saving you hours of frustration (and wasted money).

Heather B.
Heather B.
Founder & CEO of Boost U
Read More
"The Powerplayers Club is full of valuable, timely info and amazing support. Adrienne has a wealth of knowledge and wisdom and shares it freely. She has been my Coach for a few years now and she knows her stuff.

With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
Peri M.
Peri M.
Owner of Peri Mason Guiding Success
Read More
"Powerplayers Club has increased my confidence. The great thing for me is that the Powerplayers Club is like a “One Stop Shop” where questions can be asked, clarity sought, individual input valued and reminders prompt.

I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
Winnie F.
Winnie F.
Director, Owner, and Marketer of twpalliance.com
Read More
"The Guest Trainer Vault and the resources such the Canva Ad Templates and the Learning Library have been such a game changer for me. It certainly has equipped me and leveled up my confidence in Facebook Ads, as I now have access to these available resources.

So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
Kelly C.
Kelly C.
Founder of Energy 2 Thrive Tribe
Read More
"PPC has been a game changer for me. I have been running ads and having mild success, but did not have all the elements I needed to make informed decisions for my business. With new iOS changes coming, I knew I needed more guidance.

The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
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With Over

10 Years of Experience

Managing Ads for private clients, handling budgets as large as

$500,000 per month...

I promise, I have seen and done it all!

… that means, once you’re in the Powerplayers Club, you’ll get the benefit of all the wisdom and knowledge I’ve developed over the years!

My Done-For-You private clients pay me between $5,000 and $20,000 for access to this wisdom and support… but you get it all for just $397/month!

Consider this your marketing “insurance plan” that safeguards your valuable advertising dollars, ensures you’ll always be “in the know” on the latest algorithm changes and how to make it work for you with customized feedback and ongoing support to…

the

Powerplayers Club Difference

Other "Memberships"

Red-Ex

Overwhelming Amount of Content

You're bombarded with hours of coaching call replays, dozens of random trainings and too many resources that you're left to sift through on your own.

Red-Ex

No Clear Outcome or Plan for Success

Even though you have access to lots of "stuff", there's no clear plan for you to follow or any measurement of actual success.

Red-Ex

Lack of Support from the Leader

The blind lead the blind in the community where other members answer questions (and they are NOT experts) and you rarely get feedback from the actual leader of the membership.

Red-Ex

Outdated Information

Training videos aren't consistently updated and you're in the dark when it comes to the latest or most urgent changes happening to the ads platforms.

star-bullet

Expert Level Training

Tap into the brain that's responsible for generating over $75,000,000 in sales for her clients with instant access to easy-to-follow trainings.

star-bullet

Mentorship Experience

Get a high level of support that's unheard of in other programs. Your success is our priority!

star-bullet

Daily Insider Access

Get expert answers to your questions in a timely manner with daily access to Adrienne and our Copywriting Coach.

star-bullet

Up-To-Date Information

You'll always be informed of the latest changes to the meta ads platform and know exactly how to implement them as they happen.

star-bullet

Save Money

No more wasteful ad spend! The mentorship will save you $$$, AND months of your time!

With the Powerplayers Club

You'll Have Everything You Need To:

Frequently Asked Questions

About Powerplayers Club

This is a monthly mentorship program with no long-term commitment. You can stay as long as you want. 

Nope! Other than our Copy Coach, Sue. I’ll be the one supporting you inside the Facebook Group and on the Q&A calls each week.

Yes, you can purchase a mentorship for someone on your team.

We only allow one person in the Facebook Group, per member. If you purchased a membership, but would like someone else on your team to be in the group that is ok. We will not allow you and someone else on your team to be in the Facebook group at the same time unless you pay for both members.

Q&A calls take place every Wednesday at 8am PT/11am ET and are 1 hour long. Occasionally they are held on different days, due to holidays, etc. The call schedule is posted in advance so you can plan accordingly.

All calls are recorded so you can watch (or listen on the private podcast) at a later time if you can’t be there live.

The main focus of the Club is to help business owners IMPROVE their Facebook Ad results. If you have never ever run a single ad before, some of the trainings may be too advanced for you.

Facebook offers a good training for complete newbies called Facebook Blueprint and it’s free.

I am not an eComm, Real Estate or brick & mortar strategy expert, however, all of the trainings are greatly beneficial to ALL types of businesses.

Facebook considers Realtors to be in a “special ad category.” This means that your targeting options on Facebook are greatly limited. Because of that, not all of my trainings will work for your industry. While you will gain lots of valuable, usable knowledge, please know that the training will be only partially applicable for Realtors.

I don’t have specific trainings inside of PPC for local brick and mortar based businesses, but I can talk about strategy and help with your targeting during the Q&A calls and inside the Facebook Group.

Due to the nature of the services and trainings provided, we do not provide refunds under any circumstances for monthly or annual mentorships. By purchasing a mentorship you understand that you will not be eligible for a refund.

You may cancel your monthly mentorship at any time by emailing [email protected] at least 5 days before your next billing date to let us know you want to cancel. If you do not reach out to us at least 5 days in advance, your cancellation won’t take affect until the following billing date.

Partner & Scale With Us!

We want to be your Marketing Partner and help you to solve your most urgent ad problems first, and continue to support you as you grow and scale toward your goals.

Facebook ADS Mentorship

The Club is for small business owners ready for tried-and-true, trustworthy advice for all things FACEBOOK AND INSTAGRAM ADS so they can have certainty in managing their own ads and increase profitability.

What's Included:

Powerplay-Icon

Daily Insider Access ($6,000 Value)

Powerplay-Icon

Weekly Power Hour Calls ($4,000 Value)

Powerplay-Icon

Education Platform ($7,396 Value)

Powerplay-Icon

Marketing Power Plays ($500 Value)

Powerplay-Icon

Copy Critiques ($500 Value)

Powerplay-Icon

Power Hour Recordings ($250 Value)

Powerplay-Icon

Expert Trainer Vault ($1,785 Value)

Total Value: $20,431

Total Value: $55,178

Today's Price: $397 per month!

Today's Price:

$397 per month!

Tracey A.
Tracey A.
Owner of Hope to Home
Read More
"There is no better place to learn about up to the minute changes in Facebook ads. Adrienne’s amazing, no-nonsense approach to getting the most out of your Facebook advertising dollars is why I joined Powerplayers Club and she does not disappoint time after time.

I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
Karen D.B.
Karen D.B.
Owner & Ceo of Dr. Karen LLC
Read More
"Most ads gurus either overcomplicate things, making it impossible for a small business owner to implement and then have NO IDEA how to scale the right way or coach you through it. When I found Adrienne’s course (On Target, plus the other courses/coaching she offers), I FINALLY got clarity on what I’ve been doing wrong and how to fix it, and I realized not only what’s possible; but where I’ve been giving up on ads before I truly give them a chance.

Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
Susan F.
Susan F.
Mindset & Business Coach at Susan Francis Coaching
Read More
"I am so grateful for Powerplayers club. The content is invaluable for helping me to understand best practices for working with my clients and I refer to it all the time. The mix of information helps not only my ads but with all aspects of my marketing and has gone a long way towards helping me build my business and establishing myself in my niche.

Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
Krister U.
Krister U.
Author of 22 Talk Shifts: tools to Transform Leadership in Business
Read More
"Less than one week after watching Adrienne’s training, my ROAS doubled from 0.6 to 1.2 for a $19.99 low-ticket offer on a $250/day ad spend. One week later and my ROAS literally went up 300% within 5 days of implementing Adrienne’s strategies and it’s still climbing!

I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
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Unfortunately, There Are No Redos with Ads.

Once you’ve handed over the benjamins to Zuckerbergyou can’t get your money back.

THERE’S NO REFUNDS IN THE LAND OF Facebook ADS

Continuing to run ads on your own, without expert help could cost you another 3, 4, 5 thousand dollars or more if you continue to do this on your own.

Just like you’re smart to insure your house and your car to protect yourself from the unknown… it’s just as smart to protect your advertising investment.

The Powerplayers Club is like

There are things you simply cannot anticipate when it comes to running Facebook and Instagram Ads, so for a small monthly fee, you can take on those unpredictable challenges masterfully and have confidence knowing where to go for help when you have questions with ad copy, images, algorithm changes, scaling strategies and more. I’ll be there with you through it all!

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